Faster, cheaper, better: How factory-built homes could help Utah’s housing crisis

Megan Banta at The Salt Lake Tribune features our CEO and Co-Founder Vikas Enti in a broader look at how modular and factory-built housing could address Utah's affordability crisis, with the head of the Utah League of Cities and Towns calling the model "untapped potential" for the state. "Housing construction feels like trying to build a ship inside a bottle," Vikas explains, and the industry has long been constrained by on-site limitations.

At Reframe, we invert that model by building the "ship" first, starting with walls and windows in a controlled production environment before anything touches a job site. The result is greater precision, efficiency, and scalability than on-site construction can offer.

The Tribune's reporting situates Reframe within a growing national conversation about factory-built housing as a cost-effective, scalable response to the housing crisis, one that applies just as much to Utah's supply challenges as it does to the markets we're actively building in today.