Dave Cooper Live hosts a wide-ranging conversation with our co-founder and CEO, Vikas Enti, on how we’re rethinking housing production through a microfactory model. The discussion focuses on how software connects design, manufacturing, and field execution into a coordinated system, replacing fragmented workflows with a more integrated approach. In an industry where productivity is roughly 2.2x lower than manufacturing and costs continue to rise, the focus is on improving output through better coordination rather than relying on more labor.
Vikas walks through how breaking construction into clear, repeatable steps allows work to shift from specialized trades to more generalized tasks, supported by digital instructions and factory-based workflows. This not only increases labor productivity but also changes who can participate in the build process and how quickly teams can get up to speed. The conversation also touches on how vertically integrating the value chain reduces the markup stack created by managing 25+ subcontractors across a project.
Drawing from experience scaling fulfillment systems, Vikas shares how software plays a central role in orchestrating complex, variable operations at scale. That thinking carries through to how we design and operate microfactories, with an emphasis on flexibility, coordination, and continuous improvement across projects. The conversation also covers early project learnings and how each build contributes to a broader cost-down trajectory over time.
It’s a detailed look at how a more coordinated, system-driven approach can improve speed, cost, and consistency in an industry that has historically struggled to scale.
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